There is an ongoing and dynamic interplay between cultural invironment and individuals’ psych; an interaction which starts at birth and continoues throughout life. Cultural Unconscious effects the way people choose their partners and how they shape their relationships. The aim of this study was to identify cultural unconscious beliefs that play an important role in the relationship between couples.

The study used the method of thematic analysis, and through purposeful sampling and semi-interviews, the themes regarding cultural unconscious in 17 married people between the ages of 24 and 40 years were identified. These themes are: 1) Feminization-masculinization of post-marriage roles; 2) Subordinate Women – an intergenerational belief; 3) cultural standards affecting the choice of spouse; 4) primary family beliefs about marriage. Based on theses findings, traditional beliefs continue to play a beliefs function and effect in people’s unconscious, and in order to achieve a couple relationship satisfaction identifying their roles and becoming conscious about these unconscios cultural beliefs is very important.